U.S. Study Proves Promotional Products Work
April 2007
A new study published by the Promotional Products Association International (PPAI) in America shows that promotional products are an effective advertising medium and key to integrated marketing campaigns.
Questioning the key demographic group of people aged 18-34 it found that using a promotional product as an advertising medium alone increased brand interest in 69 per cent of cases and created a good impression of a brand in 84 per cent of cases.
The study was conducted exclusively for PPAI by researchers at Louisiana State University and the University of Texas at San Antonio.
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