U.S. Study Proves Promotional Products Work
April 2007
A new study published by the Promotional Products Association International (PPAI) in America shows that promotional products are an effective advertising medium and key to integrated marketing campaigns.
Questioning the key demographic group of people aged 18-34 it found that using a promotional product as an advertising medium alone increased brand interest in 69 per cent of cases and created a good impression of a brand in 84 per cent of cases.
The study was conducted exclusively for PPAI by researchers at Louisiana State University and the University of Texas at San Antonio.
'We have used Tradewinds to promote the release of new products on a number of occasions. We have found them to be most helpful with their suggestions and regular updates on the projects status.
The quality of the items were outstanding and we received many requests from our sales teams for additional quantities which Tradewinds has supplied in record time. We will be using Tradewinds for many years to come, to support our current products and to promote our new product releases.'
Panasonic
