Research Validates Business Gifts
April 2009
A recent survey by The Promotional Products Association International found that
1)92% of respondents believe branded promotional merchandise increases company brand awareness
2)76% say they can name a brand or company/organisation featured on promotional merchandise on their desk without having to look for confirmation.
3)Over half (52%) purchased from companies branded on promotional merchandise on their desk.
4)82% would keep an item they were given rather than give it away.
5)84% of end-users can name the advertisers on the items they receive
6)62% have done business with the advertiser AFTER receiving the item
7)End-users keep products for 7 months
8)The average cost-per-impression of a promotional product = £0.002
9)The CPI for advertising specialties beats all forms of media (except billboards)
'Thank you for supplying the polo shirts for our conference. The quality of the shirts and badging was first class and we are grateful to you for the speedy turnaround.'
Dylon International
