Research Validates Business Gifts
April 2009
A recent survey by The Promotional Products Association International found that
1)92% of respondents believe branded promotional merchandise increases company brand awareness
2)76% say they can name a brand or company/organisation featured on promotional merchandise on their desk without having to look for confirmation.
3)Over half (52%) purchased from companies branded on promotional merchandise on their desk.
4)82% would keep an item they were given rather than give it away.
5)84% of end-users can name the advertisers on the items they receive
6)62% have done business with the advertiser AFTER receiving the item
7)End-users keep products for 7 months
8)The average cost-per-impression of a promotional product = £0.002
9)The CPI for advertising specialties beats all forms of media (except billboards)
'I really just wanted to say a big thankyou to you and your team for pulling out all the stops to turn our order round. You did a brilliant job. The quality of the fleeces, the embroidery and the price we agreed on were more than satisfactory!!!'
Asda
